Tuesday, February 24, 2009

RAM TOUGH!!!

The Dodoge Ram ad uses three of the four P's of the marketing mix. The first P is the product(what the buisness is selling). The product that the ad is selling is the '09 dodge ram 1500.the second P is the place (where you can find the product). And where you can find the product is on dodge.com/ram1500. The last P that it uses is Promotion(how they encourage people to buy from them). The way they get people is by saying that it wins the international truck of the year.

Tuesday, February 17, 2009

Key Marketing Functions

P is for product/service management
D is for distribution
S is for selling antything at all down here in the big state of Texas

\M is for marketing information management
F is for financing
P is for pricing but also for promotion down here in sports marketing